Why Marketing at Swinburne?
Research. Communicate. Manage.
- Course info and features
- Graduate career opportunities
- What can I do with this degree
- The Swinburne experience
- More information
Course info and features
As a Marketing professional you have the knowledge to understand an audience and develop a unique a message that appeals to their needs. You may deliver this message through a wide range of media including TV, radio, websites and events.
Your chosen marketing strategy will sell the benefits of a product or service to your target market, increasing sales and company profit. A marketing professional is a valuable asset to any large or small organisation.
Swinburne Marketing students are able to develop these skills through practical projects, producing work ready graduates.
Swinburne's flexible degree structure
Swinburne's new degree structure adds flexibility to most of our undergraduate degrees.
Co-Major
Drawn from the following list:
- Accounting
- Business Analysis
- Communication
- External Studies
- Finance
- Human Resource Management
- Management
- Media Studies
- Psychology
- Public Relations
- Sociology
- Tourism Management
8 units each
Minors × 2
Two Minors which can be drawn from the Co-Major list on the left and /or
- Business Law
- Business Studies
- Economics
- External Studies
- Electives+
- General Studies
- Industry Based Learning
- Integrated Professional Practice
4 units each
You may also choose to complete a double degree, awarding you two qualifications in only four years of full time study:
| Bachelor of Business (Marketing) | |
| Campus | Lilydale |
| Course Duration | Three years full time or equivalent part time, plus optional Industry-Based Learning (IBL) 6 or 12 month placement. Not available to international students. |
| Lilydale ATAR Bonus | We'll provide a 5 point ATAR bonus to VCE applicants who choose to study at the Lilydale campus. To be eligible you need to successfully complete year 12 at a nominated secondary school and apply for a degree program delivered on the Lilydale campus. |
Students may study co-majors and minors not offered by the Faculty of Higher Education, Lilydale through another Swinburne Faculty, subject to program prescription and timetabling availability.
View a full list of co-majors and minors.
Graduate career opportunities
As a graduate of this course, you'll be equipped with the practical skills and knowledge to enter a range of specialist or generalist business careers in Australia and overseas.
Fields of employment include:
- Advertising
- Event management
- Product/brand management
- Market research
- International marketing
What can I do with this degree?
Learn about industry trends, graduate employment rates, average wage and further study options.
The Swinburne experience
Swinburne offers more than just classroom learning.
As a Swinburne student you can:
- Experience new cultures and countries through Study Abroad and Exchange programs
- Undertake paid work experience in your dream industry with an Industry-Based Learning placement. Not available to international students
- Put theory into practice with a hands-on, final-year Capstone project
- Learn from teachers ranked amongst the best in Melbourne
More information
- Find more detailed course or unit information for local students
- Find more detailed course or unit information for international students
Local Students
Telephone: 1300 ASK SWIN (1300 275 794)
International Students
