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Dr Suku Sinnappan

Senior Lecturer Business Dynamics & Systems

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Dr Suku Sinnappan has extensive experience in eBusiness research and applications.

Previously Suku was attached to the Information Systems Dept at the University of Wollongong. He has a PhD from the University of Newcastle which looked at formulating an effective Internet Marketing model where customers can be categorised using brand personality and cognitive science techniques on an agent-to-agent based platform. This multi-disciplinary research combined the different disciplines namely Cognitive Science, Internet Marketing, Consumer Behaviour and Software Engineering.

His current research interests involves Second Life, wireless sensor networks, on-line profiling, personalisation of information on the web, web usability, website masking, and technology and sustainability.

His industry collaborative research partners are Andrew Networks (formerly Nortel Networks), Hutchinson (3G), IBM, and Standards Australia International involving topics such as location-based services, on-line profiling, website quality assessment, risk-based information systems and internet marketing. Suku has presented his work at various local and international conferences and has won several best paper awards.

Suku was a member of UTS Robot Soccer Team, which emerged as the 2004 World and Australian Champions.

Suku established the Australian Second Life Educators and Researchers to network practitioners, educators and enthusiasts within Oceania. Suku is also the Chair for the forthcoming Australasian Second Life workshop to be held in Melbourne 28-29 November 2008.

Suku has previously taught at the University of Wollongong, Graduate School of Business Wollongong, University of Technology Sydney, University of Newcastle, Malaysian Energy University and University Putra Malaysia.

Among the subjects he has taught includes Electronic Commerce, Data Communication, Distributed Database, Internet Marketing, Business Computing, Market Research, Advertising and Marketing and Business Communication.

Qualifications:

PhD in eBusiness, 2004 University of Newcastle. Thesis title: "Formulation of an Effective Internet Marketing Model: Using Conceptual Spaces to categorise online consumers in agent-to-agent mediated e-Business."

MSc Communication (Internet Technology), 1998 University Putra Malaysia, Malaysia. Thesis Title: "Internet Addiction: An exploratory study amongst Malaysian Internet users."

BCompSci (Hons), 1996 University Putra Malaysia. Thesis title: "Human Resource Consulting System using Internet".

DipAcc, 1991 Regent School of Economics Malaysia

Cert. in London of Commerce and Chambers Industry (Higher), 1990 Regent School of Economics, Malaysia

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Professional Associations:

• Member, IEEE (SIG - Society on Social Implications of Technology)
• Member, Association of Information Systems (SIG - eBusiness)
• Member, International Association for Development of Information Society (IADIS)
• Member, International Consortium for Electronic Business (ICEB)

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Research Areas of Interest & Activities:

• Second Life
• Wireless sensor networks
• On-line profiling
• Website analysis and on-line consumer behaviour
• SecondLife
• Technology and Sustainability

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Publications:

Journals:

• S. Selvakennedy, S. Sinnappan and Yi Shang, "A Biologically-Inspired Clustering Protocol for Wireless Sensor Networks," Elsevier Computer Communications: SI on Network Coverage and Routing Schemes for Wireless Sensor Networks, Sept. 2006 (accepted).
• S. Selvakennedy and S. Sinnappan, "An Adaptive Data Dissemination Strategy for Wireless Sensor Networks," International Journal of Distributed Sensor Networks, vol. 3, no. 1, Jan 2007.
• S. Selvakennedy, S. Sinnappan and Yi Shang, "T-ANT: A Nature-Inspired Data Gathering Protocol for Wireless Sensor Networks," Journal Of Communications, vol. 1, no. 2, pp. 22-29, May 2006.
• S. Selvakennedy and S. Sinnappan, "An Energy-Efficient Clustering Algorithm for Multihop Data Gathering in Wireless Sensor Networks" Journal Of Computers, vol. 1, no. 1, pp. 40-47, April 2006.
• Sinnappan, S., Carlson, J. and Sukunesan, B. (2005). Website Quality in the Electronic Marketspace: Replication of the WebQual TM Instrument. Journal of Information Technology in Asia (JITA) 2005
• Carlson J., Sinnappan S., Kriz, A. (2004) "A Conceptual Framework to Manage e-Loyalty in B2C e-Commerce" IBM Ease of Use Journal [Online] http://www-306.ibm.com/ibm/easy/eou_ext.nsf/publish/440

Peer Reviewed Conferences:

• Selvadurai. S, Sinnappan, S. and Yi Shang. (2006) "Data Dissemination Based on Ant Swarms for Wireless Sensor Networks" (IEEE Consumer Communications and Networking Conference - CCNC 2006).
• Sinnappan, S., Sukunesan, P. B., Sethi, R. and Silva, C. G. "Online profiling and privacy: An exploratory study amongst Australian websites" International Conference on Information Technology in Asia (CITA 2005)
• Carlson J., Voola R., and Sinnappan S, (2005). "The role of on-line profiling, e-service quality, e-satisfaction and e-loyalty in developing an e-CRM Capability: Some Propositions." Australian and New Zealand Marketing Academy Conference (ANZMAC2005).
• Selvadurai.S, and Sinnappan, S. "The Time-Controlled Clustering Algorithm for Optimized Data Dissemination in Wireless Sensor Networks" The 30th Annual IEEE Conference on Local Computer Networks (LCN2005).
• Selvadurai. S, and Sinnappan, S. (2005) "A Configurable Time-Controlled Clustering Algorithm for Wireless Sensor Networks." The First International Workshop in Heterogeneous Wireless Sensor Networks ( HWISE05) Fukuoka, Japan.
• Sinnappan S., and Carlson J., (2004). "Application of the WebQual TM Instrument in the Australian E-Marketspace: A Confirmatory Factor Analysis Approach." Intelligent Information Technology. Gautam Das, Ved P. Gulati (eds) p. 410 Springer. (CIT2004)
• Carlson J., Sinnappan S. (2003). A Framework for Managing the Antecedents and Consequences of Electronic Service Quality in Business-to-Consumer Internet Commerce. Australasian Conference in Information Technology (ACIS03), Perth : WA.
• Carlson J., Sinnappan S., (2003). "Application of the WebQual TM instrument to three Australian websites: does industry influence the relative importance of the dimensions of WebQual?" Australian and New Zealand Marketing Academy Conference (ANZMAC2003). Adelaide : SA.
• Sinnappan, S., Carlson J. and Sukunesan B., (2003). "Website Quality in the Electronic Marketspace: Replication of the WebQual TM Instrument" Conference in Information Technology in Asia (CITA03). Sarawak : Malaysia.
• Sinnappan, S., Carlson J., Sukunesan B., (2002). Website Quality in the Electronic Marketspace. Doing Business Across Business (DBAB). Newcastle : NSW.
• Sinnappan, S., Williams M. A. and Muthaly, S. (2001). Intelligent Agent Based Architecture for Internet Marketing. Advances in Artificial Intelligence PRICAI Workshops Reader. Kowalczyk, Loke S. W., Reed, N. E., Williams G. (eds.) p. 158. Springer.
• Sinnappan, S. (2001). Crossing the Cyberspace Borders in Online Personalisation and Customer Profiling. Doing Business Across Business (DBAB). Newcastle : NSW.
• Sinnappan S., Muthaly S., and Williams M. A. (2001). Utilization of Intelligent Agent Framework for Internet Marketing. AMA Winter Educators. Scottsdale USA.
• Sinnappan S., Muthaly S., Williams M. A. (2000). "Agent Based Internet Marketing" Proceedings of the Electronic Commerce Conference. Taipei : Taiwan.
• Sinnappan S., Murphy, J. (2000). Web Tracking Tools: A Panel Discussion. UIC/AMA Research Symposia. Newcastle : Australia.
• Sinnappan S., Muthaly. S., and Williams, M. A. (2000). Internet Marketing Using Intelligent Agents: A Preliminary Report. CollECTeR. Colorado : USA.
• Sinnappan, S., Hassan, S., Hassan, M. and Mohammad, I. (1999). Internet Addiction: An Exploratory study on Malaysian Internet Users. ASIAPAC: Communication in the Asia-Pacific Region: Towards the 21 Century. Bangi: Malaysia.

Monograph:

• Sinnappan, S. and Hassan, S. (1999). Internet Addiction among Malaysian Internet Users: Part 2. Tribune Putra, p20-22, September.
• Sinnappan, S. and Hassan, S. (1999). Internet Addiction among Malaysian Internet Users: Part 1. Tribune Putra, p24-26, July.

Units Convened and Teaching:

Undergraduate:

• LEB210
• LAI300
• LAI350

OUA:

• LMC504 (SP 2 and 4) - Postgraduate
• CIS32 (SP 2)
• CIS36 (SP 2)

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