Bachelor of Business - In partnership with Kaplan Higher Education

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Bachelor of Business
- In partnership with Kaplan Higher Education

About the Bachelor of Business Programs

With specialisations in Business Administration,
Management, Marketing, Professional Accounting and Tourism Management.

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• About the Program
• Structure
• Brochure
• Further Information

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About the Program

The Swinburne University of Technology, Bachelor of Business (BBus) programs are offered in Singapore through Kaplan Higher Education. Students are taught by Swinburne academics within the Kaplan Higher Education study environment and benefit from support of the Kaplan Higher Education project management team.

The BBus programs introduce you to the world of business and equip you with a diverse range of theoretical knowledge and practical skills to prepare you for the demands of the dynamic business world. They equip students with the skills and abilities pertinent to a variety of professional careers in the private and public sectors and enable you to specialise in the field of your chosen profession.

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Structure

Bachelor of Business
The Bachelor of Business programs consists of twelve units and may be completed in a minimum of 18 months.

Business Administration Major

1. Accounting 1
2. Foundations of Statistics
3. Introduction to Management
4. Marketing Concepts
5. Professional Communication Practice
6. Marketing Behaviour
7. Integrated Marketing Communications
8. Accounting Systems
9. Corporate Finance
10. Microeconomics
11. Managing Diversity in Organisations
12. Leadership and Management

Management Major

1. Accounting 1
2. Foundations of Statistics
3. Introduction to Management
4. Microeconomics
5. Management Accounting
6. Organisations and Management
7. Organisational Behaviour
8. Managing Diversity in Organisations
9. Leadership and Management
10. Staffing for Performance
11. Organisational Learning and Design
12. Strategic Management

Marketing Major

1. Accounting 1
2. Foundations of Statistics
3. Introduction to Management
4. Marketing Concepts
5. Marketing Behaviour
6. International Marketing
7. Integrated Marketing Communications
8. Services Marketing
9. Product Management
10. Strategic Business Research
11. Strategic Marketing Planning Project
12. Survey Research Methods

Professional Accounting Major

1. Accounting 1
2. Foundations of Statistics
3. Introduction to Management
4. Microeconomics
5. Corporate Accounting
6. Accounting Systems
7. Management Accounting
8. Advanced Management Accounting
9. Corporate Finance
10. Accounting Theory
11. Auditing
12. Financial Planning Project

Tourism Management Major

• Introduction to Management
• Introduction to Tourism
• Accounting 1
• Marketing Concepts
• Regional Issues in Tourism (Pacific Rim)
• Tourist Destination Management
• Tourism Enterprise Development
• Tourism Services and Distribution Management
• Sustainable Practice in Tourism Project
• Marketing Behaviour
• Managing Diversity in Organisations
• Leadership and Management 

Below is a typical 12 week study period covering two units. The advantage of this structure is that busy executives and managers in the program are able to concentrate on two units and complete them on a quarterly basis as shown below:

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Brochures

• Bachelor of Business - Business Administration, Management and Marketing majors (PDF)
• Bachelor of Business - Professional Accounting major (PDF)

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Further Information

If you have any questions about the Bachelor of Business, please visit http://www.kaplan.com.sg/contactus.aspx

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